Internacional (Marketwired, 08 de Agosto de 2013) PulsePoint, a data-driven content creation and media technology company, has appointed Eswar Sivaraman, a data analytics expert and former member of the United Airlines Enterprise Optimization group, as PulsePoint Data Science Group Director. Eswar is charged with harnessing the data contained in PulsePoint's billions of daily ad transactions to create greater transparency around impression-level data, maximizing campaign performance and insights for the company's advertisers. 

In this new role, he will help strengthen PulsePoint's data science program across its programmatic platform, audience targeting technology and content publishing division by expanding their capabilities in research, analysis, data visualization, and business consulting.

With over 10 years of experience, Eswar has experience in corporate research and enterprise-wide consulting. His primary expertise is in statistical modeling and optimization, with experience in leveraging visualization for analysis and effective communication.

Prior to joining PulsePoint, Eswar was a member of the Enterprise Optimization group at United Airlines, and has experience in revenue management, operations, planning, customer satisfaction and financial strategy.

"As a leader in Big Data adoption, we are continuing to invest in and improve the experiences for our customers by extracting the Big Insights gained from Big Data, in combination with cutting edge technology and analysis tools," says Sloan Gaon, CEO of PulsePoint. "The airline industry has been at the forefront of this for the past 50 years — we are thrilled to welcome such an established data-driven thinker from this field to our team."

Eswar is not the first seasoned data technologist PulsePoint tapped from outside of the digital space. This past May, the company hired Emilia Sherifova, a former Wall Street CIO, as their new CTO. Emilia was instrumental in transforming OTC Markets Group into one of the preeminent electronic marketplaces during a time when the financial markets were transformed from trading desks to electronic trading.

"We are excited to take Eswar's rich knowledge of data-driven modeling and analytics to continue to enhance our ability to provide valuable, actionable insights to our clients at every stage of their digital campaign as well as accelerate our ability to launch new products that leverage Big Data in real-time, specifically across our Custom Programmatic Solutions," says Emilia Sherifova, CTO of PulsePoint.

Eswar holds a PhD in Industrial Engineering from Oklahoma State University.

About PulsePoint™
PulsePoint is a data-driven content creation and media technology company that offers a suite of products designed to help brands and publishers engage and grow their audiences. This product suite extends across the marketing and content spectrum including: industry-leading audience targeting tools; a leading and transparent ad exchange and Real Time Bidding (RTB) platform; a global social publishing and content network; and an enterprise level email marketing solution. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, DFJ New England, Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices across the U.S. and U.K.